Packaging & Branding

flexible-banner-image

Packaging and Branding

At Cotton Creation, we take full-service to a new level! Adding branding to your products is a smart way to increase perceived value, build customer loyalty, and stand out in a crowded market. Whether it’s custom packaging, logo stickers, branded inserts, or even personalized product labels, branding helps to turn your merchandise into something that feels intentional and premium. It also creates consistency across your store, making customers more likely to remember you and buy again. Give your products a more polished, professional and recognizable look—helping you grow a real brand. We love helping crafters and artists transform their art into a successful small business that brings both profit and pride.

You control the cost of your packaging. Our packaging options are not included in our wholesale pricing and is an extra fee depending on your materials we need to use, and labor it takes to complete. We offer a few options that we do in-house and a few options we can source in just for your towels. If you want to control the ordering of your materials, you can ship us your branded packaging ready-to-go and we won’t charge for materials but only labor. 

Merchandising-image-1-e1778643505104

Branding Options (Printed)

We put your logo on our towel’s hang loops. Low minimums – starting at just 10 units!

  • 10+ units $1.00 each
  • 24+ units $0.55 each
  • 50+ units $0.45 each
  • 100+ units $0.40 each
  • 500+ units $0.35 each

Design requirements: 

  • Can be in full-color (except white). 
  • Logo can’t be larger than 2” wide x 0.5” tall.

Check out these options in our Design Studio to add them to your order.

We put your logo and brand information on the inside of your tote bags or apparel. These are heat transferred on and look neat and professional. 

  • 24+ units $1.50 each
  • 50+ units $1 each
  • 100+ units $0.60 each
  • 500+ units $0.50 each

Design requirements: 

  • Can be in full-color. White can be used on darker colors. 
  • Can depend on item and design wanted, but we recommend a print no larger than 4” x 4”

Check out these options in our Design Studio to add them to your order.

tab-squiggly-greentab-squiggly-purple

Outer Packaging Options

Creating attractive merchandise displays is a great way to catch customers’ attention and make your products look more valuable and appealing. Outer packaging for your merchandise is extremely important to retailers because it directly impacts how a product looks on the shelf and how easily it can be sold. Retailers want products that arrive protected, organized, and ready to display without extra work. Strong, well-designed outer packaging prevents damage during shipping, keeps inventory neat, and makes stocking more efficient. Just as important, attractive packaging with clear branding, barcodes, and product information helps products stand out and scan easily at checkout. When your outer packaging is professional and retail-ready, it shows buyers that you understand their needs and makes them more confident in carrying your products in their store.

EcoBand Paper Wrap is 100% recycled paper. Customize your own Eco-paper kraft band. Add your logo, brand or event information to these towels’ bands. We print these bands it in house and wrap them around your towels for you. The band is held together with a clear circle sticker. Farmers markets, boutiques, artisan brands, handmade brands, Elevated boutique aesthetic.

Want more structure? We can add a cardstock board on the inside of your folded towel so your product has more structure. 

Design requirements: 

  • Any white colors are omitted from printing. 
  • We recommend darker colors for printing on the kraft bands.
  • Use print template to create your design (link to the downloadable template)

Why it works:
Low cost, high perceived value. Keeps focus on the fabric texture and design while reinforcing eco-friendly sustainability.

COMING SOON – cardboard hangers for specifically made for our 28×29 and 17×30 tri-folded towels. These come in a sturdy double-ply white matte cardboard and with custom printing. We can print your logo, barcode, SKU, and product and brand information right on the hanger. 

Design requirements: 

  • Full-color printing without white
  • Two sizes available:  for larger towels (10” hanger), smaller towels (7” hanger)
  • Use print template to create your design (link to the downloadable template)

Why it works:
Ticks all the boxes for retail selling. High level of branding and easy merchandising on hooks, pegs, and slatwalls.

Neatly tri-folded towel is hung on a plastic hanger. Plastic hangers are available in a few sizes and white, black or clear colors.

  • 2” x 3.5”  is the same size as a standard business card.
  • 2” x 4” is slightly longer than the previous one.
  • 2.5″ x 2.5” gives a square shape that helps emphasize a logo or central image.

 

Neatly folded towel tied with jute twine + branded tag. 

Why it works:
Feels giftable and handmade. Great for impulse purchases.

Towel rolled like a spa towel with printed belly band wrap or with twine and hang tag around it.

Why it works:
Breaks away from the typical flat fold — visually stands out on shelf. Easy to display in baskets.  

Drawstring muslin or cotton bag with logo on front and details on back. This is a great option for premium brands selling in packs or bundles that need plastic-free packaging but optimal protection. The pouch is also reusable and a great promo for your brand! Why it works:
Adds functionality = higher perceived value.

Need a barcode or UPC label applied to your towels? We can do that! We can print the labels out right here. Use this template to send us your UPC labels:  Avery template 5160

 

We provide clear polybags for individual bagging or in bundles. These can be heat-sealed for maximum protection.

accordion-squiggly-left-orangeaccordion-squiggly-right-green

What Retail Buyers Care About

When designing packaging, prioritize:

  • Shelf presence
  • Hangability (peg or shelf?)
  • Barcode placement
  • Easy stacking
  • Protective but not bulky
  • Eco-friendly materials
Tea-Towel-belly-band-example-1