Featured Designer: Sally by the Sea

Featured Designer: Sally by the Sea

Featured Designer Logo Revised

Today’s Featured Designer is Sally Moore, owner of Sally by the Sea! Located on a quaint island, Sally has the ability to create her masterpieces in a unique, serene environment. Learn more about Sally’s passion here:


1. Can you give a brief description of what your business is all about, in general?
My business is really all about me, having my own shop, and my own dream of not having to work for someone else, but working for me! What I’m doing is something that I’ve always wanted to do-I’m really happy doing my work. I wouldn’t be here today if it wasn’t for people liking what I do!

2. What is the history behind your business?
Back in 2009, I had left my previous job, and saw it as a time to reinvent myself. I wanted to decide what could make me happy and how to create something that I knew I could do, that people would like too! It started by trying to think about what I was looking for as a souvenir when I was traveling, and then I noticed that there wasn’t anything related to the island available here. One of my passions has always been collecting tea towels, so I thought, “I could probably do tea towels”! Which is where the business began!

Sally by the Sea image 1

3. Where does your inspiration come from for your work?
I usually just think of it, or sometimes I dream of it, and then make it happen the next day! I also used to be a buyer and always had the ability to pick up a trend right away and go with it. Even when some trends sometimes seemed to be a little out there, they have always worked out!

4. What is your favorite part about your business?
Waking up every morning and realizing it’s my day. Being able to work for myself and just having the freedom to express what I feel on fabric!

5. What is your favorite craft that you make for your business?
My favorite design is the salmon towel because it is one of the original designs I created, and I just really love drawing fish! It originally was a hand painted design, and then transitioned into a silk screen too. I started out not knowing how to sew, so I originally hand painted everything and then eventually moved to silk screening. Now this design is done using both methods!

Sally by the Sea Image 2

6. Do you have any future plans for your business?
We just built a nice, new shop with a beautiful studio with lots of room! In general, I see my business growing a little bit more every year. I’m also planning on working more with metal and creating more metal designs!

7. What advice would you give to someone who is aspiring to get into the craft business?
Not to give up and to work hard! If you work hard, it’ll happen!

There’s plenty more where that came from! Check out Sally’s websites to learn about her many more creations!

Sally by the Sea’s Facebook
Sally by the Sea’s Etsy


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